Amandla Forum

The first of its kind in Jordan and indeed in much of the region, The Amandla Forum that took place at the Kempinski Hotel Ishtar, a breathtaking resort located at the Dead Sea in Jordan encompassing both luxury and functionality, on the 4th and 5th of May 2010, is an annual knowledge-sharing forum that is focused on empowering the communications community in the MENA region by providing an essential platform for discussions andtraining workshops.

Under the theme of "Communications for Empowerment", Amandla Forum brought together the best and brightest brains in all fields of communication. We have assembled brilliant speakers from around the globe to impart their knowledge about the latest trends in communication. They included the renowned brand transformation strategist, Marty Neumeier, author of bestsellers such as BRAND GAP and ZAG, Bob Walsh, who organized the Goodwill Games with Ted Turner, to Thomas Gensemer the CEO of Blue-State Digital, the company that organized Obama's online presidential campaign. The Forum included a panel to discuss the latest developments in the world of communication in the Arab world.The participants included CEOs of Bayt.com, Maktoob-Yahoo, and Flip Media and many others.

The Forum not only covered all facets of communication by the most brilliant speakers, but also provided knowledge-sharing and hands-on training and practical experiences. Using emerging technologies and out-of-the-box concepts, delegates were exposed to new trends in communication to empower themselves, their organizations and their communities. The format of the Forum was a mix of keynote speakers, interactive training workshops and some entertaining activities to keep it both informative and fun at the same time.

With over 250 delegates including 25 CEOs and governmental and non-governmental agencies, as well as a plethora of online activists and communications professionals, the forum created a community out of communities that often do not congregate in one room, let alone share notes. It also created a profound balance between the various schools and practices of communication—such as the private and public sectors.

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