Alaroob aims to be the premier online platform and forum for the empowerment and engagement of women in the Arab world. Serving as a common space and a community of women from across the region to help each other, provides its users with all the knowledge tools that can help them transform their own realities covering such diverse topics as how to develop a business to how to manage a family or overcome domestic challenges. Furthermore, the platform will be the only online site focused on, and developed by, women that has a live webcasting of videos that address the issues that concern women, as well showcase inspirational leaders and ordinary women who have done extraordinary things.